Displaying list of products somewhere at store fronted is very common task when developing for Magento. Whether it's featured products, sale items or the new arrivals, most developers take the custom block - custom .phtml approach. To be honest, there's nothing wrong with that if you have a good reason to roll your own solution, but 99% of the time, Magento way should be the only way. With that being said, idea behind this article is demonstrating Magento way of displaying custom product collection at store frontend by using Magento built-in blocks and templates combined with a little bit of layout magic.